Downtown Sarasota Black Friday celebration planned

Event to feature free parking, merchants’ deals and ‘community fun,’ organizers say

This is one of the rotating banners on the Downtown Improvement District website.

The Sarasota Downtown Improvement District (DID), in partnership with the Greater Sarasota Chamber of Commerce, will host what they are calling Downtown Sarasota Black Friday on the Friday after Thanksgiving, Nov. 29, the organizations have announced.

“This one-day event will transform downtown into a hub for shopping, dining, and entertainment, making it the destination for holiday deals and community connection,” a news release points out.

“To encourage shoppers to spend the day downtown, free parking will be offered throughout the district,” the release continues. Visitors will be able to enjoy “a variety of special merchant promotions, including extended hours, percentage-off discounts, and unique one-day offers across shops, restaurants, and entertainment venues,” it says.

“In addition to unbeatable deals,” the release notes, “the DID is creating a festive experience to celebrate the kickoff of the holiday season.” Shoppers may pick up “a downtown shopping guide and a branded shopping bag at the designated welcome station, making it easier to explore all that downtown has to offer,” the release adds. A DJ “will provide music throughout the day,” the release continues, and participants will have “the chance to win exciting prizes through a downtown raffle giveaway,” the release points out.

“This event is about more than just shopping,” a Downtown Sarasota Improvement District Board statement said. “It’s about bringing people together, supporting our local businesses, and showcasing the unique character of downtown Sarasota.”

The release further notes, “Downtown Sarasota Black Friday is expected to draw large crowds of residents and visitors alike, creating a major boost for local merchants and highlighting the district as a vibrant center for commerce and community. With the holiday shopping season in full swing, the event offers an opportunity to support small businesses while enjoying the walkable charm, culture, and energy of Sarasota’s downtown core.”

Established in 2008 as a self-taxing district, the DID is governed by a board of local property owners, the release explains. It “is responsible for funding and implementing projects dedicated to revitalizing Sarasota’s downtown area,” the release adds.