Public survey designed to seek comments on rebranding of City of Sarasota’s logo and seal

Launched on March 8, survey to end on April 8

This is the banner for the City of Sarasota survey webpage. Image courtesy City of Sarasota

To facilitate the City of Sarasota’s efforts to rebrand its logo and seal, city staff is seeking public comments by means of a “brief online survey,” the city announced this week.

City staff has partnered with Dream Large, “the largest registered benefit corporation on the Gulf Coast of Florida, to design the survey,” with the goal of achieving a better understanding of how members of the community see Sarasota, a news release explains.

“This survey is the first step in a six-month process, which will include a range of community engagement efforts,” including a future design competition for the Sarasota City Seal, the release notes.

“As Sarasota evolves, so does the city’s brand,” said Sarasota Mayor Erik Arroyo in the release. “Our image should reflect the vibrancy of Sarasota to the greater community and the world. Our image should reflect our standing as a top destination, as a cultural hub, as an innovation driver, and the best place to live,” Arroyo added in the release.

The 5-minute survey will close at 11:59 p.m. on Friday, April 8, the release points out. To take the survey, visit this link.