Digital signage installed at Sarasota City Hall

Video monitors provide wide array of information

Tightrope Media Systems produces a variety of software to help with public communication. Image from the company website,

Digital signage has come to Sarasota City Hall, thanks to Carousel Digital Signage Solution, the City Auditor and Clerk’s Office has announced.

Four large-screen video monitors have been installed in the main lobby of City Hall “to welcome visitors and provide a wealth of information” about the city, increasing accessibility to a wide range of city services “with the touch of a finger,” a news release says.

The city partnered with Tightrope Media Systems, a company founded in 1997 that “pioneered web-centric digital signage and broadcast automation systems,” the release notes. The technology allows city staff to provide the public a wide variety of content — from meeting schedules and agendas to wayfinding to announcements to city-produced videos on topics of interest to residents and visitors, the release adds. Staff has easy access to the system, the release points out, so the content can be updated as needed to keep it current.

“We’re excited to bring this state-of-the-art technology by award-winning Tightrope to the public,” said City Auditor and Clerk Pamela Nadalini in the release. “This software allows us to easily share our messages and information with our public who visit City Hall to conduct their business and participate in meetings and other functions.”

The digital signage system “was made possible through a significant amount of inter-departmental cooperation,” the release explains. “My heartfelt appreciation is extended to City Manager Tom Barwin for the assistance of his Staff,” said Nadalini in the release.

Sarasota City Hall is located at 1565 First St. in downtown Sarasota.